Roland DJ-808

Advances in technology have seen major changes to the way DJ’s present their performances. Turntables will probably always be a part of DJ culture, but smaller portable devices are now increasing in popularity in the form of controllers. In an unexpected collaboration, legendary music equipment giant Roland have linked with DJ industry leaders Serato to produce the DJ-808. It’s hard to distinguish which, if any of the two companies actually has dominance of the product, but both of their logos appear on it.

This controller combines the DJ mixing technology of Serato with the drum machine capabilities of the Roland TR-S.
The ability to add additional equipment to this unit increases the potential of the users creativity in their performance.

Official Serato product description:

Two players, one sound.
Welcome to a new era of DJ’ing. From Serato and Roland, the DJ-808 integrates software, hardware and the TR-S drum sequencer into a single instrument for the very first time.

Melding the power of Serato DJ with the genre-defining drum sounds and precision engineering of Roland, the DJ-808 will change the way you create music.
Read the full description here

Official Roland product description:

The first and only instrument for the Producer DJ.
The DJ-808 is a state-of-the-art DJ controller with a 4-channel mixer, built-in drum sequencing, vocal processing, and the deepest Serato DJ integration available. Going way beyond a typical DJ controller, the DJ-808 is an instrument, with a Roland “TR-S” drum machine that contains the world’s most iconic drum sounds and can even control the Serato Sampler within Serato DJ. The VT Voice Transformer can pitch your voice to match the key of your Serato DJ tracks, while two AIRA Link ports let you connect compatible synths and electronic gadgets, and produce a live remix, with just a simple USB cable. Sound quality is high-end and the hardware is built tough yet easy to carry—ready for inspired sets that push the boundaries of what it means to DJ.
Read the full description here

The 808-DJ controller was available for purchase from September 2016.

Visit the Roland official website here

Visit the Serato official website here

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